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Our Pet Food Brands

Our Pet Food Brands

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Ideal

Ideal is a dog and cat food brand, scientifically formulated and made from high quality ingredients to achieve the correct proportions of nutrients necessary for optimal health during all the stages of your dogs’ or cats’ life.

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LifeStyle

LifeStyle is scientifically formulated by animal nutritionists to meet the nutritional needs of your best friend.

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RIMAX

RIMAX is a premium adult dog food made from high quality ingredients. These are formulated in a scientific manner to achieve the correct proportions of nutrients needed for optimal feeding during every stage of your dog’s life.

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TRUSTY

TRUSTY is formulated by a leading South African Petfood Nutritionist.

Balanced TRUSTY contains all the essential vitamins, minerals and proteins required for the health and well-being of your dog or cat.

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Menu

Menu Adult Dog is formulated as a healthy maintenance diet for adult dogs and contains all the vitamins, minerals and amino acids your adult dog needs to sustain balanced health. Carefully selected quality ingredients will ensure that your dog will enjoy the food.

Customer Reviews

This is what makes us happy!

All the hard work we put in to make the tastiest pet food around is made worthwhile when we read what our customers have to say.
Thanks to each and every one of you who wrote these reviews!

Leentjie - 07 Mar 2022
★★★★★
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My Labrador empties his bowl in minutes, he loves this food more than any other I have given him. Previous food brand made his tummy runny and generally upset - but this is his second bag of Ideal that I have ordered, and he is in fantastic condition. Food is nutritious, smells good and he loves it. Happy to say I have found a brand that I will be sticking with. Great size and great price too. The cat food is fantastic too, better than anything I can ever find at a supermarket.
Cleopatra - 04 Jun 2021
★★★★★
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My dog Kaizer was losing his hair and i don't regret changing his food to Ideal dog food. Within a period of two months of feeding him with ideal, i have seen so much change in him. He now has a full fur of hair, im not even thinking of changing the type of food i give to Kaizer.
Susan - 12 Apr 2022
★★★★★
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I have been using this for my Huskies and German shepherds for 2 yrs and have had many other brands including vet brands, this Ideal dog food matches up to higher than the quality of the food I bought at the Vet! It has really been good for their skin, they are healthy and shiny!
Albé - 24 Aug 2021
★★★★★
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Excellent value for money. High fat and protein content. And my dog loves it!