Explore
our Brands
Our range of brands offer you something for every dog, cat, kitten or puppies dietary needs as well as every budget.
About Us
It’s all about
the taste.
Everything we do is centred around taste. Unlike most of our competitors, we make our own Digest (a meat based palatability enhancer applied to the outside of the dog kibble to enhance the meaty flavour. We have a team of nutritionists on site, our protein is sourced locally from a meat processing plant next door and our ingredients are locally sourced for added freshness and compatibility.
But don’t take our word for it, independently held test results show that up to 9 out of 10 pets prefer our pet food to our competitors!
metres
Our Principles
They’re in our DNA.
To make the tastiest pet food that has them licking the bowl for more we follow two simple principles to guide us in all our decision making.
Product Obsession
Our team of dedicated specialists take pride in creating pet food that consistently delights with its delicious taste.
Customer Delight
Our mission is to satisfy both pets and their owners by ensuring our products are always fresh, always available, and always delicious.
Our People
United by
a love of pets.
Your pets’ happiness is our goal.
From sales, marketing, research, manufacturing, finance, and admin, we all have one thing in common – the love of pets – every kind of pet.
Getting this mix of people right translates directly into the love that we put into every pack of our product.
Customer Reviews
This is what makes us happy!
All the hard work we put in to make the tastiest pet food around is made worthwhile when we read what our customers have to say.
Thanks to each and every one of you who wrote these reviews!
